Whatever it is you’re trying to accomplish in your life or
in business is more easily realized through the power of leverage. In
elementary school there have always been people who complained about having to learn
certain mathematical concepts like algebra or high-level geometry, and they
questioned why it’s worthwhile for them, and why would learning something so
analytical and abstract would matter later in their lives. This is where
leverage will come into play: -- it’s the acquired ability to learn a higher
concept that trains the brain to think differently, and to cultivate the discipline
to tackle a subject.
Leverage is all about using tools and methods to acquire
something tangible. Knowledge that has been procured at a young age will most
likely last throughout someone’s life. And so the thing you learned at a young
age, to play the piano or to speak a foreign language, will allow you to gain
greater insight into arts and culture that you would have not gotten without
the specialized skill.
In business the art of leverage is everything. Employers leverage
their employees. They allow for critical tasks to get done. If you are looking
for a job or a place to live, leverage would come into play when you had two or
three others help you in the search. More ground is covered. It was American
industrialist J. Paul Getty who famously quipped he would much rather have 1%
of 100 people’s efforts than 100% of his own. He innately understood leverage. That’s
one of the ways he became the richest man in the world in his day and age.
Work smarter rather than harder, the saying goes. Leverage
allows you to accomplish amazing things. You can be super industrious with
leverage on your side. At my job at the university press we employ student
interns to do several mundane tasks. This allows the primary stakeholders to
accomplish more of their work, and provides students with work experience and solid
understanding of how books are published. The university press takes it one
step further by taking time out to explain to interns various nuances of book
publishing. We answer their questions. We get to know them as people so we can
more effectively work with them. Interns need to be supervised closely, and it
is through a process of advanced learning and acquired knowledge that leverage
comes into play and makes our department the most efficient. How do we publish
so many more titles with only 4.5 staff members? It is good old-fashioned leverage,
baby. Qualified students provide the oil for the book publishing machine.
The previous university press I worked at did not employ
student interns while I was there and leverage did not exist. This made for a
dysfunctional atmosphere in the office. The university administration was in
flux as well, and while the new president of the university made lots of flowery
speeches about student development and how every department needed to
contribute to that, it simply did not happen. They did not practice what they
preached. This had a direct effect on my job. I had a good relationship with
the art director, and he was able to produce graphics for marketing that were part
and parcel to my job. But when push came to a shove and he ran out of time, he
made it clear that I was imposing on him. An intern with knowledge of graphics
would have solved it. I am great when it comes to producing content for books,
I can write and coordinate processes all day long. But I shouldn’t have to do
graphic arts or fill out excel sheets for order forms or look up email
addresses for primary contacts. An intern can perform these tasks and learn
something into the bargain. This form of leverage would have allowed me to
concentrate on the things I did best and not got bogged down in minutiae. That
university press under performed as a result. Last thing I heard is the administration
had that department on the chopping block. A real shame because the books they
did were good ones.
The magic of leverage comes into play once you set up the
proper channels where everyone can benefit. The business behind Shop.com is the
perfect example of the best use of leverage. Because everyone has the same
setup and tools and there are 14 different markets that a Shop.com owner can
sell into, it is the applied expertise of different team members makes all the
difference for everybody. One team member might be an expert on technology and marketing
web-based solutions for businesses, and another team member might be proficient
in health and nutrition and developing weight loss programs for clients, it
doesn’t matter what market the team member is expert in or wants to dabble in,
the sales volume is shared 100% from the bottom up—no levels—and everyone
benefits from the sales volume generated. Shop.com has a sophisticated tracking
system, a state of the art computer program that systematically finds the sales
volume within the organization and calculates that sales volume automatically
every single week. The system kicks out a check to the owners when sales volume
reaches a certain stage. The brilliant thing is that each business is capped at
a certain echelon. An owner’s business development center flushes out at that
point and starts to accrue again. Each owner develops two lines of distribution—two
teams—and only earns significant income when people on their teams produce
sales volume, or make money themselves. Shop.com allows owners to help each
other by placing volume at the very bottom of an organization, and every active
owner gets 100% credit and the ability to earn on multiple streams of volume.
This form of leverage expands distribution and everybody wins, the company
sells their products, the customer gets a superior product at the best possible
price or cost per use, and the owner gets paid weekly for the sales volume
generated. Bam boom!
The business of Shop.com was created with leverage in mind.
Word of mouth is the most powerful form of advertising. Recommendations from
trusted friends is what moves people to buy a product. It doesn’t matter what
that product is. When was the last time you recommended a good movie or a good
restaurant? People listened to you and they went and checked it out. They spent
their money on it. People hate to be sold but they love to buy. As a Shop.com
owner, with so much leverage moving through your business you are empowered to
solve people’s problems. You help solve a problem for people and then you will have
a customer for life. And because of the power of leverage and the fact that you
are receiving credit from everyone on your team, and the tracking system is
working 24/7 in the background, you only need a small group of customers to
service. You do not have to go out and recruit the world. You can concentrate
on a select group of loyal preferred customers and give them outstanding
service. Leverage takes care of the rest and you end up with an ongoing income
that never stops. Set it up correctly one time, teach and mentor others on your
team to be optimal customer managers, and the power of leverage will pay you
for the rest of your life.
Diversity is the key here. A new person can bring creativity
and practical skills to an organization and transform it. In government the
effect of leverage is that each branch of government is doing its job and a
system of checks and balances is in place. Alternative voices are heard and
everything works in a synergistic way together to for freedom and democracy to
thrive. When one party takes over all branches of the federal government, as is
the case now with President Donald Trump and Congress, then diversity is
squelched and an agenda is put forth that damages leverage. This was the case
in the first two years of Barack Obama’s presidency. The Democratic Party
controlled all branches of the federal government yet nothing got done. They
lost their super majority in 2010. Now that the Republican Party is in power in
2017 the same thing is happening. The power of leverage is diminished and the
diversity of voices becomes drowned out. And the fact that President Trump has
zero experience as a politician in any office whatsoever, and with an authoritarian
management style that is only conducive to the boardroom and not public
service, any aspect of leverage becomes mute and the government itself begins
to stagnate. The government is so big
and so unwieldy it needs the power of leverage to make it work best.
A case in point is the current State Department, where it
was reported by AP and other news sources that the top brass at the institution
abruptly resigned the other day. It’s not clear whether there was a house
cleaning at State by Trump operatives, or if they left because of the
transition. Remember, these were career diplomats who had been around for years
and knew the inner workings of the department.
So for purposes of illustration, it doesn’t matter if those diplomats
were pushed or they jumped, the fact remains that there is currently no
Secretary of State, and the nominee Rex Tillerson of Exxon is in the same boat
as Trump, he has no experience for the job. If he gets confirmed by the Senate,
which appears likely, his lack of leverage at State with so many departures is
going to mean a long and potentially dangerous learning curve. Learning on the
job is well and good, but when you have no leverage it’s a prescription for
disaster.
A good thing is that there will be an election in two years
and it’s important for the opposing party in 2018 (the Democratic Party) to
unseat the super majority and allow leverage and the diversity of voices to be restored.
Meanwhile, we are in for a rough ride in the political sphere over the next two
years. We all have to be vigilant and
work to create leverage in our lives and really pay attention to what is going
on in our communities and the outside world.
I myself will talk to anyone who will listen to me about the
issues of leverage and how people can create their own economies and act on
what is important to them and their goals, dreams, and values. It’s always about
the other person and how you can help them achieve what they want. As Jim Rohn
once said, it’s not the blowing of the wind but it’s the setting of the sail.
It’s how you set your sail that determines where you will go in life. And that
takes vision and energy. If you can find the right people who understand the
concept of leverage and how powerful and transformative it can be, then you can
take control of your life and help change the world to be a better place.